Demographics:

GreenFit is a new eco-friendly gym chain that seeks to engage a demographic of environmentally aware adults aged 29 to 44. This group primarily consists of college graduates working in socially responsible roles within technology and eco-friendly sectors.

Values and Interests:

GreenFit Gym chain employs sustainable equipment and utilizes clean energy in its operations. The gym prioritizes sustainability, appealing to environmentally conscious fitness enthusiasts who appreciate health, wellness, and healthy living.

Motivations:

GreenFit Gym provides a distinctive fitness environment, minimizing its carbon footprint by using sustainable equipment and implementing eco-friendly cleaning practices, such as lowering water usage, managing waste responsibly, and opting for green cleaning products instead of conventional options like traditional gyms.

Behaviours:

GreenFit Gym focuses on adults aged 29 to 44 through social media advertising campaigns on platforms like Facebook, Instagram, and YouTube. The fitness habits of this demographic include strength training, cycling, and swimming. Moreover, GreenFit Gym aims to engage individuals who value eco-friendly experiences over material goods and frequently purchase from brands they encounter on social media.