Little Burgundy Citizen’s Committee

Paul Butland

paullb@telus.net

www. magazinecontinuité.com

604-732-8670

PR Communication Plan

Introduction:

This PR Communication Plan outlines strategies for promoting the Little Burgundy Citizens Launch of a Fundraising Campaign to Preserve Local Heritage on April 10th in the Little Burgundy community of Montréal, Quebec. The event aims to establish a permanent foundation for preservation support groups in the community while raising awareness about the City of Montreal aspiring to develop new housing and relocation projects that enhance developments throughout the broader city. Additionally, it strives to cultivate a nurturing environment for the residents of Little Burgundy while ensuring that the neighbourhoods remain safe from external influences such as crime and urban planning, which could negatively impact the community. Many residents of Little Burgundy are long-standing citizens who may feel isolated from their friends and community while real estate developers reap significant profits. This Fundraising Campaign offers a platform for residents to express their opinions and views on proposed developmental projects by the province of Quebec, share ideas, and build connections within the Little Burgundy community, strengthening ties for residents and newcomers and enhancing local participation in cultural events that influence the community.

Objectives:

1. Increase awareness of the event among residents and citizens of Montréal, as well as developer organizations in Quebec and their staff, by 30% before the event date. Achieving this goal will ensure a broad reach and attract a diverse audience to the upcoming campaign.
2. Secure 500 registrations or RSVPs from key members of the target audience. This target will evaluate the effectiveness of our promotional strategies in encouraging attendance participation.
3. Attain media coverage in 10 reputable outlets. Gaining traction from leading media channels will enhance the event’s credibility and visibility within the Little Burgundy community.
4. Strengthen the Little Burgundy community’s status as a significant area of Montreal and a long-standing centre for preservation support groups representing various racial communities. Through strategic messaging and engagement, we aim to bolster Little Burgundy’s reputation as a well-maintained and peaceful community, influencing the future of proposed developments in the area and safeguarding the unique heritage of Little Burgundy.

Target Audience:

• Citizens of the Little Burgundy Community: This group comprises residents of Little Burgundy, citizens of the Montréal area, developers, and city officials interested in the proposed housing and relocation projects throughout Little Burgundy. Primarily, the target audience of the fundraising campaign will be long-standing residents who may feel isolated from the community.
• Preservation Support Groups in the Community: These groups are racialized ethnic communities in Little Burgundy that may be displaced by aggressive developers and city planners seeking profits from building low-income housing. These preservation groups connect other marginalized communities under threat of development.
• The City of Montreal: The province of Quebec and the city of Montreal are significant stakeholders in the redevelopment of the Little Burgundy community. Proposed housing projects and the demolition of this long-standing community impact the residents, and large-scale developers must be made aware of how redevelopment can affect preservation support groups and racialized communities. The city of Montréal needs to preserve the unique heritage of Little Burgundy by engaging in discussions and organizing meetings to determine what is best for the community.

Spokespeople and Blog Content Ideas:

1. Milton Park vs. La Cité: A fight for city blocks. Discover what happened and why it mattered.
2. Little Burgundy’s Lost Blocks: What Was Erased for Radio-Canada? Explore the community lost to urban change.
3. Ville-Marie Expressway: How it Changed Little Burgundy Forever. This post explores the expressway’s impact. Learn about community loss and urban change.
4. Meihiba’s Little Burgundy: A Day in the Life of a Community Animator.
5. Andrea Este’s Little Burgundy: A Local’s Guide to Hidden Gems.
6. Van Horne Mansion: The Battle That United Little Burgundy.

Content Calendar:

Audience Feedback and Engagement:

1. Analytics: Monitor website traffic, page views, and conversion rates to assess the effectiveness of the event campaign in enhancing focus and engagement.
2. Social Media Metrics: Monitor social media engagement, including likes, shares, comments, and hashtag mentions to gauge audience interest and sentiment.
3. Monitor Blog Posts: Measure blog post open rates, click-through rates, and conversion rates to evaluate the effectiveness of the fundraising campaign in driving registrations and event attendance.
4. Media Coverage: Monitor media mentions, press release pickups, and article shares to assess thereach and impact of media outreach efforts on event visibility and attendance of the event.
5. Attendee Feedback: Conduct post-event surveys and interviews to gather feedback on eventsatisfaction, content relevance, and areas for improvement to inform future event planning andmarketing strategies.

Justification:

The blog campaign builds trust and strengthens the community of Little Burgundy while enhancing the Citizen’s Committee with its stakeholders. Promoting these blog posts and engaging key stakeholders such as the residents of Little Burgundy, urban planning developers, preservation support groups, and the blog campaign raises awareness of important issues in the Little Burgundy community, such as overdevelopment and the housing crisis.

Through these blog posts, the fundraising campaign supports Little Burgundy’s Citizen’s Committee and its commitment to preserving the heritage of the community while sharing the residents’ opinions and views on proposed developments. The blog posts will be transparent and highlight the unique stories and strengths of Little Burgundy’s citizens, ensuring their voices are heard while fostering local participation from Montréal.

References

Black contemporary life in Montreal’s Little Burgundy neighbourhood. (n.d.). https://www.cbc.ca/tv/features/life-in-montreals-little-burgundy

High, S. (2019). Little Burgundy: The interwoven histories of race, residence, and work in Twentieth-Century Montreal. Urban History Review, 46(1), 23–44. https://doi.org/10.7202/1059112ar

Montréal, H. (2023, September 6). Archives: A growing movement, preservation in Montreal. Héritage Montréal. https://blog.heritagemontreal.org/en/archives-un-mouvement-en-progression-la-preservation-a-montreal/

Little Burgundy. (n.d.-b). Retrieved March 24, 2025, from https://www.nfb.ca/film/little-burgundy/.

Figure 1: Exhibitions/Andrew-Jackson-Evolving-Montreal. (n.d.). Retrieved April 1, 2025, from https://www.musee-mccord-stewart.ca/en/exhibitions/andrew-jackson-evolving-montreal/. 

© 2025 – McCord Stewart Museum Montreal

Figure 2: Exhibitions/Andrew-Jackson-Evolving-Montreal. (n.d.). Retrieved April 1, 2025, from https://www.musee-mccord-stewart.ca/en/exhibitions/andrew-jackson-evolving-montreal/. 

© 2025 – McCord Stewart Museum Montreal

Figure 3: NFB Canada Film – Little Burgundy. (n.d.). Retrieved April 1, 2025, from https://www.nfb.ca/film/little-burgundy/. 

© NFB Canada

Little Burgundy Coalition
741 des Seignuers Street,
Le Sud Quest, Montreal, Quebec
magazinecontinuité.com
514 931 4302
Paul Butland – President
250-374-1474
paullb@telus.net

LITTLE BURGUNDY COALITION FACT SHEET

History  The Citizen’s Committee for Little Burgundy was established in the 1960s to help preserve racially diverse groups and community members to speak for themselves and grow a preservation movement to prevent the Quebec government from demolishing long-standing neighbourhoods to build housing projects.

Vision  The Little Burgundy Citizens’ Group seeks to strengthen community connections for residents and newcomers while enhancing local participation in cultural events that influence the community.

Mission  In Little Burgundy, we strive to preserve and protect our unique community heritage and establish a permanent foundation for support groups. 

Purpose  Our purpose is to challenge large investor development corporations from building low-income, high-rise apartments and high-rent condos to preserve our unique neighbourhood and its lovely residents.

-more-

Future  Together, these members of the Citizen’s Committee for Little Burgundy aim to protect socially diverse and racially marginalized groups in the community threatened by redevelopment, while also creating safe, permanent housing for future generations.    

Benefits  With the launch of the fundraising campaign on April 10th, the residents of Little Burgundy aim to form a coalition of individuals who will advocate against developers intent on jeopardizing the unique buildings and heritage that this part of Montreal embodies, providing the whole community with a social voice for marginalized groups.

Milestones  By the 1970s, the neighbourhood of Little Burgundy had been transformed after its demolition for new housing. A social housing project was established in the northeastern part of the community, and new townhouses were constructed in the centre during the 1980s. In the 1990s, several luxury condominiums were built along the Lachine Canal, enhancing the community’s market value.

Accomplishments  The Little Burgundy Sports Centre was established to provide sports activities for young people. Programs were developed for individuals with disabilities and intellectual challenges. The Georges-Vanier Cultural Centre was also created to host art exhibitions, drawing workshops, and music classes. Little Burgundy had an average of 1,430 monthly visits during the first three months of 2014.

###

April 2025

Little Burgundy Citizens Launch Fundraising Campaign to Preserve Local Heritage!

Join us for an event to establish a permanent foundation for preservation support groups.

NEWS PROVIDED BY

Continuité Magazine

April 10, 2025,.10:00 PT

MONTREAL. April 10, 2025 /PRContinuité Magazine| –Little Burgundy, Montreal’s citizens, will launch a special fundraising campaign on April 10th to establish a permanent foundation for preservation support groups. The event will occur on Notre Dame Street West, between Atwater Avenue and Vinet Street, from 10 am to 12 pm. Featured speakers include Dr. Dorothy Williams, a historian specializing in Black Canadian History, along with The Little Burgundy Coalition, the neighbourhood’s Round Table. This event invites residents, real estate developers, and the public to participate in the morning festivities, offering food, drinks, and entertainment while Little Burgundy residents raise awareness about the City of Montreal’s future aspirations for the community.

Residents of Little Burgundy Community Focus

The residents of Little Burgundy believe that the community should welcome various preservation groups and protect their existing neighbourhoods from developers and the ongoing pressures of progress that aim to construct more apartments and condos. These developments can isolate residents from their friends and community while real estate developers reap significant profits. We strive to cultivate a nurturing environment for Little Burgundy residents while ensuring our neighbourhoods remain safe from external influences, such as crime and urban planning. This event keeps citizens and residents informed about happenings in Little Burgundy and residential and housing issues, including proposed developments that could negatively impact the community. Little Burgundy is more than a section of the city of Montreal; it is a residential district that supports various preservation groups that have established their homes and heritage without outside influence dictating where they should live. With the launch of the fundraising campaign, the Little Burgundy Citizens’ Group seeks to strengthen community connections for residents and newcomers while enhancing local participation in cultural events that influence the community. When city officials outline their proposals for new housing and development, residents, like those in Little Burgundy, risk losing their livelihoods. For instance, in November 1966, city officials outlined their proposal, prompting Jeanne Leblanc, a local activist, to speak out: “It was nice, but we no longer had our neighbourhood.” The Little Burgundy Citizens invite the public to attend the campaign’s launch event and have their voices heard. More details can be found in the following resources:

1. Visit The Continuite Magazine’s website at https://www.magazinecontinuite.com/ for updates on current events.
2. Check the latest bulletin boards, posters, and Little Burgundy community websites such as www.petitebourgogne.org.
3. Stay updated with news from local media outlets in Montreal: CityNews Montreal, CBC News and Montreal Gazette.

The Citizen’s Committee of Little Burgundy invites you to stay updated and engaged in the local community. Keep informed about the latest news and events in Little Burgundy. Check out https://www.magazinecontinuite.com/ to subscribe to our magazine now, and we guarantee you will receive your copy upon attending the event campaign on April 10th. We are excited to bring residents and people of Montreal together to voice their opinions on the future of Little Burgundy. Here’s to inclusion, diversity, and celebrating our community together!

Little Burgundy’s Community Commitment Heritage 

In Little Burgundy, we strive to preserve and protect our unique community heritage and establish a permanent foundation for support groups. We aim to challenge large investor development corporations from building low-income high-rise apartments and high-rent condos to preserve our unique neighbourhood and its lovely residents. The Citizen’s Committee for Little Burgundy was established in the 1960s to help preserve racially diverse groups and community members to speak for themselves and grow a preservation movement to prevent the Quebec government from demolishing long-standing neighborhoods to build housing projects. The Citizen’s Committee comprises three key spokespeople: Mrs. Jeanne Leblanc, the President; Mrs. Lucilia Pion, the Vice President; and Mr. Jack Jones, the committee’s Secretary. Together, these members of the Citizen’s Committee for Little Burgundy have formed a local organization that protects socially diverse, racially marginalized groups in the community under threat of re-development. With the launch of the fundraising campaign on April 10^th, the citizens of Little Burgundy seek to create a coalition of residents and citizens to speak out against developers intent on ruining the unique buildings and heritage that this section of Montreal represents. As Jeanne Leblanc stated about the renewal of the Little Burgundy neighbourhood renewal projects, “It was nice, but we no longer had our neighbourhood.”  This fundraising campaign event will encourage everyone to join the Little Burgundy Citizen’s movement that helps protect our heritage and unique neighbourhoods.  More details can be found in the following resources: https://www.magazinecontinuite.com/ for updates on current events.

Contact:

CONTINUITÉ MAGAZINE

Paul Butland paullb@telus.net

(250) 374-1474

Patagonia: Leader in Fashion Sustainability for The Planet

Paul Butland  March 16, 2025

As one of the leading pioneers in the outdoor and adventure clothing industry, Patagonia continues to create sustainable, environmentally friendly apparel while leading the charge in activism against climate change. We are dedicated to providing inclusive and safe working conditions and producing safe, environmentally friendly outdoor clothing aimed at supporting environmental causes.  

This spring, we are hosting a “1% for The Planet” event that celebrates a more sustainable future while promoting our unique line of outdoor and adventure clothing. Our Sustainability Report for 2023/2024 outlines our commitment to the planet and our status as a Certified B Corporation, highlighting our Corporate Social Responsibility (CSR) initiative. Patagonia is proud to share these statistics and to remain a significant contributor to the global fashion industry.  

We are taking steps to ensure our clothing aligns with global environmentally sustainable practices in our stores and is produced under safe, controlled, and humane working conditions for our employees. Additionally, we continue to collaborate with non-profit organizations that support environmental causes. This blog will detail the specific steps we have taken to promote environmental conservation and activism, reinforcing our position as a leader in the global fashion industry.  

At Patagonia, we provide an inclusive, safe, and humane environment for our workers while creating environmentally sustainable clothing for the planet. Recently, Yvon Chuinard, Owner and founder of Patagonia, who has been with the company since 1973, remains dedicated to making products sustainably, treating employees well, and engaging in corporate responsibility. As the owner, he continues to be an advocate for environmental causes to ensure the organization’s workplace is a safe, inclusive and humane space for employees while continuing to work with environmental non-profit companies and climate change activists. As he states, “We started with our products, using materials that caused less harm to the environment. We gave away 1% of sales each year. We became a certified B Corp and a California benefit corporation, writing our values into our corporate charter so they would be preserved. More recently, in 2018, we changed the company’s purpose to: We’re in business to save our home planet. While we’re doing our best to address the environmental crisis, it’s not enough. We needed to find a way to put more money into fighting the crisis while keeping the company’s values intact.”

What motivates Yvon and other Patagonia employees to keep speaking out against climate change and keep producing environmentally sustainable clothing boils down to our five core values: 1) Quality, 2) Integrity, 3) Environmentalism, 4) Justice, and 5) Not bound by convention. Other outdoor fashion companies look to us for inspiration and see us as a leader in the global fight against climate change. Dean Carter, Vice President of Human Resources and Shared Services at Patagonia states, “Not only do we need to make more progress on how we include and bring more historically underrepresented groups in to Patagonia, we need to do it in a way that broadens who we experience wild places with and builds a more representative community of stewards who will keep those places protected for the generations to come.”  Patagonia’s mission is to be a global leader in the fight against climate change and continue to produce environmentally sustainable clothing for years to come; we have inspired and collaborated with non-profit organizations to promote environmental causes while engaging in corporate responsibility practices like the “1% for The Planet” event to better help people understand the social and environmental effects of industries such as Patagonia.

Exciting Patagonia News: 1% For The Planet Event!

Patagonia, we’re in business to save our home planet.

NEWS PROVIDED BY

Patagoniaworks.com

March 16, 2025,.10:00 PT

VANCOUVER. March 12, 2025 /PRPatagoniaworks.coml – Patagonia, the official outdoor and equipment retailer, will be hosting a special event on April 10th. The event will take place on Patagonia’s location on West 4^th Avenue in Vancouver, BC, from 10 am to 12 pm. Guest speakers include Clare Gallagher, Trail Running Ambassador for Patagonia alongside Ramón Navarro, Surfing Ambassador for Patagonia, who will deliver speeches reflecting on the current climate chaos in the world and Patagonia’s role and future vision towards a more sustainable future for the planet. This event invites environmentalists, workers, non-profit organizations and the public to join the morning event featuring films, discussions, and activities such as yoga and fun runs while making voices heard on environmental sustainability and Patagonia’s future as a major contributor to the global fashion industry.

Patagonia’s Focus on Sustainability

At Patagonia, we strive to produce the highest quality adventure and outdoor clothing while maintaining sustainability in our products to protect our environment and planet from the ongoing effects of climate change. We aim to create responsible and environmentally safe programs to foster a better planet and ensure our products are produced under safe, controlled, and humane conditions, safeguarding the rights and health of our workers. As a sustainable clothing company, we aim to create socially responsible programs and ensure our customers know where and how our products are made. Patagonia is more than just a billion-dollar global business selling clothing; we are also socially responsible and set a model that many other businesses in the fashion industry are following. With the launch of the “1% for The Planet” event, Patagonia seeks to strengthen its position in the fashion industry while reducing our carbon footprint and enhancing the company’s focus on sustainability, encouraging customers, non-profits, and workers to contribute to the ambitious practice of saving the planet. As Dean Carter, Patagonia Vice President of Human Resources and Shared Services states, “Use business to inspire” is embedded in the center of our mission for a reason. If we only make change in our bubble at Patagonia, and don’t inspire change for a greater good outside the company, then we have not lived up to the full extent of our reason for being. Not only do we need to make more progress on how we include and bring more historically underrepresented groups in to Patagonia, we need to do it in a way that broadens who we experience wild places with and builds a more representative community of stewards who will keep those places protected for the generations to come.“ This event will encourage everyone to join the 1% for The Planet movement that helps protect our environment. More details can be found in the following resources: Visit Patagonia‘s website https://www.patagonia.ca/events/ for updates on current events.

Stay updated with news from local media outlets in Vancouver: Patagoniaworks.com.

As we gear up for this exciting new era, we encourage people in the community to participate actively. We urge everyone who supports the fight against climate change to join this event and engage wholeheartedly.  

Please support Patagonia’s event and get involved in combating climate change! Head over to Patagonia’s Vancouver location to join us for this landmark occasion. Here’s to environmental sustainability and to celebrating our community together!

Patagonia revolutionized the clothing industry with its unique line of outdoor and adventure apparel designed for outdoor enthusiasts. Our “1% for the Planet” event will bring together non-profit organizations, outdoor enthusiasts, and workers to celebrate a sustainable future for our planet. Founded in 1973 by Yvon Chouinard as a climbing gear company, Patagonia later expanded to outdoor apparel and accessories, becoming known for our environmental activism and sustainable practices. A significant portion of our sales is directed towards environmental causes. Patagonia’s mission statement is, “We’re in business to save our home planet.” We are committed to environmental conservation and activism.

Contact:

PATAGONIAWORKS.COM

Paul Butland paullb@telus.net

(250) 374-1474

Paul Butland

paullb@telus.net

www.patagonia.ca 

604-732-8670

PR Communication Plan

Introduction:

This PR Communication Plan outlines strategies for promoting Patagonia’s “1% For the Planet”event, taking place on April 10, 2025, at the Patagonia store in Vancouver, BC. The event aims to support environmental non-profits, sustainable practices, and the protection of global air, land, and water. Additionally, it seeks to improve wages for workers facing unsafe conditions and discrimination, particularly women. The event connects environmentalists and organizations that enhance working conditions by empowering employees to drive social and environmental change. It provides a platform for aspiring fashion innovators to explore trends, share ideas, and build connections while reducing Patagonia’s ecological impact and advancing sustainability.

Objectives:

1. Raise awareness of the event among non-profit environmental organizations and their staff by 30% prior to the event date. Meeting this goal will guarantee a wide reach and draw a varied audience to the upcoming occasion.
2. Obtain 500 registrations or RSVPs from members of the target audience. This goal will assess how effective our promotional strategies are in encouraging attendee participation.
3. Achieve media coverage in 10 respected outlets. Gaining attention from leading media channels will bolster the event’s credibility and exposure within the sustainable fashion sector.
4. Enhance brand visibility and positioning as a sustainably conscious leader in the fashion industry. Throughstrategic messaging and engagement, we aim to reinforce 
5. Patagonia’s reputation as an innovative leadershaping the future of environmentally sustainable clothing.

Key Messages:

• Leading-Edge Innovation: Feature the 1% For the Planet event as a showcase for leading-edge fashion fundraising events, encompassing films, discussions, and activities such as yoga and fun runs.
• Networking Benefits: Stress the advantages of participation, such as networking with industry leaders, keynote addresses from esteemed experts, and engaging workshops.
• Dedication to Innovation: Highlight Patagonia’s commitment to promoting innovation in fashion and encouraging collaboration among eco-friendly non-profit organizations, affirming the company’s role as an industry pioneer.

Target Audience:

• Fashion Professionals: This group consists of qualified outdoor experts, recipients of environmental grants, as well as partners and entrepreneurs from the outdoor industry who are looking to gain insights into the newest fashion trends and innovations.
• Employees: Individuals seeking wage improvements while navigating unsafe working conditions, low pay, and job discrimination—primarily affecting women—and who aim to learn from industry experts to advance in their careers.
• Non-Profit Organizations: These organizations focus on the latest news, trends, and innovations in sustainability. They connect with environmentally conscious and affluent consumers, highlighting initiatives that elevate historically marginalized communities within the environmental movement and protect those whose health and livelihoods are jeopardized by environmental exploitation.

Communication Channels:

1.  Social Media:

Leverage Patagonia’s website and social media channels (Twitter, LinkedIn, Facebook, Instagram) to announce events, share sneak peeks, provide behind-the-scenes glimpses, and engage with followers through interactive polls and Q&A sessions.

2.  Email Marketing:

Send tailored email invitations and reminders to subscribers, highlighting new product launches, sustainability updates, and narratives about their social impact initiatives. Emphasize their dedication to environmental responsibility by incorporating educational content emails. 

3.  Press Release:

Distribute a press release detailing the “1% for The Planet” event to media platforms such as Newswire and iTunes to promote the event across the province.

4.  Timeline:         March 17 – Submit event request. 

                       March 24 – Schedule kick-off meeting. 

                       March 31 – RSVP invitations sent out. 

                       April 10 – 1% for The Planet Event

Measurement and Evaluation:

• Analytics: Monitor website traffic, page views, and conversion rates to assess the effectiveness of the event campaign in enhancing focus and engagement.
• Social Media Metrics: Monitor social media engagement, including likes, shares, comments, and hashtag mentions to gauge audience interest and sentiment.
• Email Performance: Measure email open rates, click-through rates, and conversion rates to evaluate the effectiveness of email marketing campaigns in driving registrations and event attendance.
• Media Coverage: Monitor media mentions, press release pickups, and article shares to assess thereach and impact of media outreach efforts on event visibility and brand perception.
• Attendee Feedback: Conduct post-event surveys and interviews to gather feedback on eventsatisfaction, content relevance, and areas for improvement to inform future event planning andmarketing strategies.

Exciting Relaunch of The Omega Newspaper: A Fresh Voice for TRU Community!

The Omega Newspaper is your go-to source for all things Thompson Rivers University.

NEWS PROVIDED BY

TheOmega.news

April 10, 2025,.10:00 PT

KAMLOOPS. April 10, 2025 /PRTheOmega.newsl – The Omega, the official student newspaper of Thompson Rivers University that covers campus events, news, sports, arts, and culture, will celebrate its relaunch with a special event on April 10th. The event will take place on TRU Campus in The Grand Hall from 10 am to 12 pm. Guest speakers include Jay Ingram, alongside Sean Brady (Manager) and Robert McAlaster (Editor-in-Chief), who will deliver speeches reflecting on The Omega’s legacy, its current role at TRU, and its future vision. This event invites students, faculty, and the public to join in the morning festivities, offering food, drinks, and entertainment while marking a significant milestone in TRU’s future aspirations.

The Omega’s Community Focus

At The Omega, we believe the best stories originate within our community. We aim to create a nurturing environment for TRU students while delivering thorough reporting and coverage of events that keep everyone informed about campus happenings. The Omega is more than a newspaper; it acts as a platform for all TRU members to share their stories, promote discussions, and foster engagement within the community. With the relaunch of The Omega newspaper, we seek to strengthen connections with both students and faculty at TRU, enhancing participation in campus events and highlighting the magazine’s influence on the community. As Robert McAlaster poses the question, “How can we inspire more students to engage with The Omega and participate in TRU activities?” We invite students to attend the relaunch event for The Omega. More details can be found in the following resources:

1. Visit The Omega’s website a https://theomega.news/ for updates on current events.
2. Check the latest bulletin boards, posters, and TRU websites such as https://inside.tru.ca/events/
3. Stay updated with news from local media outlets in Kamloops: Radio NL, CFJC Today, Kamloops Matters, Castanet, and InfoNews.

As we gear up for this exciting new era, we encourage every member of the TRU community to participate actively. Students can easily become engrossed in academic routines and may overlook what’s happening around TRU. We urge every TRU community member to engage actively. Share your stories, contribute your ideas, and help us ensure that The Omega genuinely reflects our dynamic campus life!

Are you set to stay updated and involved? Stay in the loop with the latest news and events at TRU. Head over to theomega.news to subscribe to our newspaper now and we guarantee you will receive your copy upon its launch! We are excited to start this journey with you and aim to make The Omega your reliable source for news. Here’s to fresh starts and celebrating our community together!

Contact:

THE OMEGA NEWS

Paul Butland paullb@telus.net

(250) 374-1474

The Omega Newspaper’s Local Distribution Strategy

The Omega will promote the relaunch event in Kamloops and nearby areas by issuing a press release about TRU’s campus involvement and advertising in local media to highlight the magazine’s community impact. Using TRU’s websites and these distribution methods, The Omega will monitor interest via webpage tracking and Google Analytics to evaluate the magazine’s goals. Follow-up emails will engage key stakeholders, focusing on students and faculty. The press release aims to reach individuals interested in the Kamloops community, including TRU students, faculty, and local residents.

The press release will go out to the following recipients:

1. Students at TRU (Undergraduates across all degrees, TRU Law Students and students from the Masters program)
2. Faculty at TRU (Associate Deans, Department Chairs, Faculty members, and Sessional faculty)
3. Student Leaders at TRU, which includes student mentors, PACE leaders, and recipients of the Neil Russell Student Leadership Award
4. TRU platforms (TRU’s TRUSU website, campus newsletters, and bulletin boards)
5. Posters displayed across the campus
6. Social media platforms (TikTok, Instagram, and Facebook featuring The Omega Newspaper, its effects on TRU and the community, and providing options for messaging and comments; also includes sharing events and updates)
7. The local Kamloops community (Targeted flyers, posters in community venues, local bulletin boards, and newsletters)
8. Targeted emails directed towards student groups and faculty at TRU outlining the event and how they can engage and participate in it.
9. Word of Mouth (Peer Promotion: Urging students and faculty to spread the word through their networks. Class announcements: Encouraging professors to mention the event to students during class.
10. Student Organizations: Work with clubs to promote the event.
11. Influencers: Engage popular students to share the following.event platforms:
12. University Website: Feature the event on the university’s calendar and website.
13. Event Apps: Utilize platforms like Eventbrite or specialized university apps for managing registrations and promoting the event.
14. Local Media Outlets
15. Engage local media sources, including Echo Newspaper, Radio NL, CFJC Today, Kamloops Matters, Castanet, and InfoNews.
16. On-Campus Activities
17. Teaser Events: Organize small pre-events or activities leading up to the main event to build excitement.
18. Interactive Displays: Create booths or tables in common areas for students to learn more about the event.
19. Incentives
20. Contests and Giveaways: Provide incentives such as free food, merchandise, or raffle prizes to boost attendance.
21. Discounts: If applicable, offer discounts for early registrations or group sign-ups.
22. Feedback and Follow-Up
23. Post-Event Surveys: Collect feedback after the event to enhance future promotions and activities.
24. Thank You Notes: Send thank-you messages to attendees and collaborators, inviting them to stay connected for future events.

In this section, I will post my assignments for this course, CMNS 3550. The tasks will involve creating a WordPress website, drafting a press release, and designing a media kit, among other projects. These assignments will focus on Media and Public Relations within the communications field.